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The Three Secrets of Green Business
Unlocking Competitive Advantage in a Low Carbon Economy
By Gareth Kane
'Brilliant! The most comprehensive and practical business guide I have ever read about environmental issues.'
Jo Bennison, Director, Daxi Environmental
Paperback
December 2009 •
224 pages •
216 x 170mm •
ISBN 9781844078745
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.
Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:
" The Three Secrets of Green Business Success.
" Preparing To Go Green - change management, indicators, communication and marketing.
" Small Steps - the easy actions that will cut waste of materials, water and energy and save you money.
" Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models.
" Hundreds of handy hints and tips.
" Checklists and a brainstorming tool
Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
'A must read for enterprise managers that want to move towards sustainability, but believe they can't or don't know how. With all the down-to-earth guidance available in the book, that excuse can no longer stand in the way of action.'
Dr John Ehrenfeld, Chief Executive, Industrial Society for Industrial Ecology
'Provides business, whether large or small, with all the information necessary to be at the forefront of sustainability. This publication is more than a handbook, it will lead to a change in philosophy for any company that takes the time to read it and implement its ideas.'
Prof Graham Street, Emeritus Professor of Environmental Technology
'Forthright and practical, Gareth Kane provides the nuggets of really helpful advice which managers and small business owners need to prioritise which environmental improvements to make and how to make them. This sleeves-rolled-up approach is combined with big picture thinking about what sustainable development really means, and why it's important.'
Penny Walker, Environmental Consultant and Author of Change Management for Sustainable Development and Introduction to Environmental Awareness, Trainer's Manual
'You have very nicely encapsulated every main feature of the whole environmental tale and I like your honest and light-hearted writing style! There is something there for everyone - the person looking for simple practical help right through to the deep thinker."
Doug Harris, Stride Environmental
'An essential reference source for anyone who is interested in the environment and developing sustainable solutions. As a professional and as an individual interested in environmental issues the content is high learning delivered in a easy style and format. If you're interested in the environment for business, interest or politics you need the publication to strengthen your knowledge and credibility.'
Graham Mills, GPM Network
‘It covers everything from simple housekeeping tips for energy efficiency and waste minimisation, through to huge leaps forward such as redesigning processes, developing new products and creating whole new ways of doing business.’
Focal Point
'The section 'Small Steps' should be a bible for any business, whether it wants to be green or not. The bottom line is that the tips will help save money and of course the environment will gain... It is a book that should be in every school library and is a must for business.'
Sherkin Comment
CONTENTS (Expand Contents)
Part I: Setting the Scene
The Big Picture
A Sustainable Future
Business and the Environment
Part II: The Three Secrets of Green Business Success
Secret No. 1: Understand the Business Case
Secret No 2: What To Do
Secret No. 3: How To Do It
Part III: Preparing To Go Green
The Essentials Of Change
Creating A Culture For Change
Environmental Management Systems
Measuring Performance
Creating A Strategy
External Communication
Part IV: Small Steps
Small Steps: Doing Things Right
Pollution Incident Prevention
Waste Minimisation & Recycling
Energy Efficiency
Water Conservation
Greening Your Supply Chain
Transport
Carbon Offsetting
Part V: Huge Leaps
Huge Leaps: Doing the Right Thing
Cleaner Production
Renewable Energy
Green Buildings
Industrial Symbiosis
Eco-Design
Product Service-Systems
Exploiting Synergies
Final Thoughts
Appendix 1: Sources of Help
Appendix 2: Checklists
Appendix 3: Brainstorming Tool
Gareth Kane, an environmental consultant, has worked with hundreds of organisations to improve their environmental performance. He has appeared as a media pundit on sustainability issues on the BBC Six O'Clock News, Countryfile and The Politics Show. In 2008 The Journal newspaper named Gareth as a 'Rising Star, Future Leader' for his work on sustainability.
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