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| How secure is the bookshop?
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This is an extremely secure site as verified by our SSL Certificate of Authentication from thawte. So what does this mean: in the age of e-commerce, Authentication provides crucial online identity. In traditional commerce, people rely on physical credentials - such as a business license or letter of credit - to prove their identities and assure the other party of their ability to transact. For online businesses there is authentication and security technology. When Web visitors connect to Websites, they reach one of two kinds of servers. If the servers are secure, visitors will get messages indicating that fact; similarly, if they are not secure, there may be warnings to that effect. A secure Web site is one that has been authenticated, a complex process involving public keys/digital certificates, and private keys. The certificate tells users that an independent third party has agreed that the web site belongs to the company it claims to belong to. A valid certificate means that users can be confident that they are sending confidential information to the place they think they are sending it. Encryption is the security technology, which protects the privacy of information sent over a network. Encryption changes a data stream of bits from information to something that appears random. Anyone who intercepts the encrypted data gets a data stream that doesn't represent any information. It is noise, garbage, and worthless data. In a well designed system, only the intended recipient is able to decrypt the encrypted data stream to recover the information. Encryption is important because Web or eBusiness systems may hold data that you wish to protect, such as personal information. Encryption increases the security of data transmissions, reducing the risk of third-party observers being privy to content. Before submitting information or purchasing goods, you need to know that the company you are doing business with is who it claims to be. Web shops can buy Server Certificates from many different companies (CAs). But your applications are configured to trust only those Server Certificates that come from a few highly reputable companies. You should in fact trust only those sites that have been verified and authenticated by a trusted third party such as thawte. thawte's Digital Certificates provides a means of proving babyworld's identity in electronic transactions much like a driver's license or a passport does in face-to-face interactions. A certificate from thawte enables trusted online sales and application processes for credit cards. For further information visit the thawte website: www.thawte.com
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