Promoting your book
Prior to publication the sales and marketing team in the UK and US will put together a sales and marketing plan specifically for the title. We try to ensure the campaigns and promotions are strategically planned and the forthcoming sales and marketing opportunities explored to guarantee maximum response and eventual success.
In addition we welcome your ideas and suggestions for publicizing your book. Please contact us with news of relevant conferences or meetings you may be attending, associations and societies that you feel would be interested in the subject, website and networks that need to be informed of the publication, and any further ideas you have for publicity. Your main contact following publication at Earthscan will be the Marketing Executive responsoble for the relevant subject area who is happy to discuss any promotions.
Direct Mail:
Promotional Leaflets and the Earthscan Catalogues:
* All titles published are featured in the Earthscan New Titles Catalogue published bi-annually in April and October. Around 15,000 copies are printed of each issue to be mailed to specific groups and for display at conferences and exhibitions worldwide.
* An individual title flyer is produced for your book that is available for distribution and your use. You will be sent some of these and we can email the pdf of the leaflet so you will always have publicity materials available for your title.
* Subject leaflets are regularly produced for groups of related titles that are then used in direct mail campaigns and for display at conferences.
* Our direct mail is targeted at individuals, institutions and companies worldwide. These markets include: previous purchasers of old editions and related products, libraries, individual members of special interest groups, organisations and their libraries, NGOs, the scientific, academic and high-street book trade, academics and researchers at key insitutions, and professionals in any related fields who may be interested in the title. Lists of "known buyers" are also sourced from other publisher's including society and association-based publishers.
Author Flyers:
* Based around the cover of the book a flyer is produced for promotional purposes and will be displayed at conferences or used in various mailings carried out throughout the year.
* The author will be sent about 50 of these for your own use and distribution as deemed appropriate.
Promotional Advertising:
* We will use promotional advertising in relevant academic journals - our titles and external ones, magazines, other relevant publications, and on wesbites where it is deemed appropriate.
E-marketing:
* All titles feature on the Earthscan website: www.earthscan.com. This website receives around 40 000 visitors a month. It presents information on all out titles in our online catalogue with the opportunity to purchase books through a secure ordering system.
* In addition we offer other societies and associations and online booksellers information so they can feature the title on their websites.
* We send out email notification of new publications to our E-alert subscriber base of around 30,000 people through the website on a regular basis.
* We use electronic networks such as organisations' intranets, list servs and e-newsletters to spread the word about the publication further.
Conferences and Exhibitions:
* Earthscan attend around 20 key international conferences throughout the year. At these meetings we will have an exhibition stand and relevant books will be displayed with promotional material, often available for sale to delegates.
* In addition we continuously research other meetings specific to the title. Publicity materials, flyers, inserts or small book displays will be arranged for these meetings.
Organisations and Societies:
* Contacts will be made with specific organisations with a possible interest in the title to organise promotional activities such as mailing their members, advertising in their journals and promotion at their conferences. We have many co-marketing and re-selling partnerships with other organisations.
Review Journals:
* Upon publication a press release and/or the title will be sent to a number of journals based in that field for review. We are open to suggestions as to which journals the title is best sent to for review. Also journals can specifically request a copy of the book.
Selling your book
Sales Teams
Earthscan has an international network of distributors and agents in order to sell your title worldwide.
Sales representatives sell in the following countries:
* UK and Ireland
* Benelux
* Scandinavia, Finland, Iceland and the Baltic States
* France, Italy, Portugal, Spain and Greece
* Africa
* Middle East & North Africa
* Asia
* Korea
* Philippines
* Russia
* Singapore, Indonesia & Vietnam
* Pakistan, Afghanistan & Tajikistan
* Latin America and the Caribbean
As well as making sure that books are ordered and stocked, by bookshops and wholesalers, representatives will use their contacts to ensure publications are included in appropriate in-store promotions, bookshop catalogues and proposed reading lists.
Representatives also visit university departments to encourage academics to use Earthscan books as references and teaching aids.
International Distributors and Agents:
Distributors hold stock of all Earthscan titles, and operate in the following countries. Additionally, these distributors promote Earthscan titles through their network of sales representatives who call on retail, library, and professional customers, as well as promoting our titles via their respective marketing programs (website, eNewsletters, newsletters) and displaying at the various trade and association shows they exhibit at.
* USA
* Canada
* Japan
* Australia, New Zealand & Papua New Guinea
* India
* Malaysia & Brunei
* Southern Africa
* Taiwan
Trade promotion
* We encourage the worldwide book trade to stock and sell titles on our behalf. Our team of international sales representatives are key in ensuring this and we hold an annual sales conference in order to notify them of our titles. Here advance information and book jackets are supplied to the representatives for use on trade visits and to international distributors.
* Earthscan annually attends the trade events: London International Book Fair, March and Frankfurt Book Fair, October.
* In addition we ensure inclusion in bibliographic listings used by the international trade of all Earthscan titles.
Rights and co-editions
Sample copies of new titles are sent to international publishers. They then have 3 months in which to decide whether or not they want to translate the title. If anyone expresses an interest then they are sent a sample copy for review and negotiations follow from there.
Unless completely UK centric in their appeal all new titles are added to the mailing lists sent out to all foreign rights contacts. Again, If anyone expresses an interest they are sent a sample copy for review and negotiations follow from there.
The titles are also presented to existing and new contacts attending the London and Frankfurt annual book fairs.